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McGraw-Hill Education Brainscripts For Sales Success Product Description

McGraw-Hill Education Brainscripts For Sales Success Product Description

Product Description

A paperback guide in the business and consumer psychology space. The book spans 224 pages and presents twenty-one principles aimed at understanding consumer behaviour to support sales outcomes. It focuses on practical concepts drawn from consumer psychology that can inform sales strategies, negotiations, and customer interactions. The European edition naming suggests regional framing, with a clear emphasis on applying psychological insights to win customers. The format and length make it a compact reference for professionals seeking actionable ideas without an extended treatise.

Product Details
FormatPaperback
Pages224
PublisherMcGraw-Hill Education
SubjectConsumer psychology for sales
CategoryBusiness, Finance & Law/E-Commerce & E-Business
Details
  • Page count: 224
  • Format: Paperback
  • Publisher: McGraw-Hill Education (Business category framing: E-Business/E-Commerce context emphasized in cataloging)
Advantages
  • Concise coverage of 21 consumer psychology principles
  • Practical guidance for applying psychology to sales interactions
  • Compact 224-page format for easy reference
Disadvantages
  • Focus is on psychology concepts; applicability may vary by market or product type
  • European edition context may differ from other regional editions
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