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John Wiley & Sons The Go-To-Market Cheat Code: The Secret To Unlocking B2B Growth

John Wiley & Sons The Go-To-Market Cheat Code: The Secret To Unlocking B2B Growth

Product Description

A hardcover business guide published by Wiley, spanning 224 pages in its first edition. The book focuses on go-to-market strategies designed to unlock growth in B2B environments and is categorized under business management with a specific emphasis on call centre management. The title indicates a practical, framework-driven approach aimed at shaping sales and market-entry tactics for B2B organisations, with emphasis on actionable insights and structured playbooks.

Product Details
Pages224
Edition1st Edition
FormatHardcover
PublisherJohn Wiley & Sons Inc
CategoryWiley:Books/Books/Business Management/Call Centre Management
Details
  • 224 pages
  • Edition 1
  • Hardcover format
Advantages
  • Clear, framework-based guidance for B2B go-to-market planning
  • Concise, 224-page length suitable for targeted reading
  • Organised around practical strategies for growth in B2B contexts
Disadvantages
  • Potentially narrow focus on B2B and call centre management may limit applicability for non-B2B readers
  • Hardcover format may be less portable than a paperback or digital edition
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