Kogan Page Ltd Social Media Marketing For Business Scaling An Integrated Social Media Strategy Across Your Organization

Product Description

This paperback guide examines how to coordinate social media efforts across an entire organization. It lays out a structured approach for building an integrated social media strategy, balancing channels, content, and governance to achieve consistent brand messaging and measurable outcomes. The book targets professionals seeking a practical framework for scaling social media initiatives, with emphasis on alignment between marketing, customer service, and digital teams. Readers can expect discussion of governance, process, and metrics, framed for real-world application within a business context.