Updated:21 October 2026
Rank 1-7 of the best OLED TVs
Our recommendation Price Customer rating
1. Comparison winner
Sony BRAVIA XR-42A90K 42-inch OLED Smart TV with 4K HDR and Google TV
Sony BRAVIA XR-42A90K 42-inch OLED Smart TV with 4K HDR and Google TV
Available immediately
free shipping
  • image quality created by a cognitive processor XR that analyses content to reproduce colours, deep blacks and textures with wide viewing angles for realistic depth
  • sound quality where the screen acts as the speaker using actuators and a central subwoofer to deliver immersive sound that moves with the picture, with clear dialogue and enhanced bass
  • gaming features include ultra responsive gameplay with auto low latency mode on HDMI 2.1 and a variable refresh rate (VRR) to keep gameplay smooth
Our rating
9,8
very good
2. Best value
Philips 55OLED760 4K OLED TV with Ambilight, 55-inch, P5 AI Perfect Picture Engine, Dolby Vision & Atmos, Titan OS, Works with Alexa and Google Assistant
Philips 55OLED760 4K OLED TV with Ambilight, 55-inch, P5 AI Perfect Picture Engine, Dolby Vision & Atmos, Titan OS, Works with Alexa and Google Assistant
Available in a few days
free shipping
  • Ambient backlighting reacts to the content on screen to create a halo of colour around the TV, making the image feel bigger and more immersive
  • AI driven picture processing uses deep learning to deliver lifelike colour and smooth motion on the 4K OLED display
  • Immersive surround sound delivers multidimensional audio that surrounds you and places you at the centre of the action
Our rating
9,6
very good
100+ purchases last month
Sony BRAVIA 8A OLED 77-inch 4K HDR Smart TV 120Hz 77XR8A
Sony BRAVIA 8A OLED 77-inch 4K HDR Smart TV 120Hz 77XR8A
Available immediately
free shipping
  • Bildqualität: 8+ million self-illuminating OLED pixels deliver precise, vivid pictures; XR Contrast Booster enhances true-to-life contrast
  • Tonqualität: the screen itself acts as the speaker for immersive sound; voice zoom 3 improves dialogue clarity; 3D Surround Upscaling enhances ambience
  • Gaming-Funktionen: HDMI 2.1 supports 4K/120fps, VRR and ALLM; Game Menu 2 puts essential gaming controls in one place
Our rating
9,6
very good
4. Bestseller
LG OLED48B56LA 48-Inch OLED 4K UHD Smart TV, B5 Series, Model 2025, α8 AI Processor, Dolby Atmos, Freeview Play, Amazon Alexa, 120Hz
LG OLED48B56LA 48-Inch OLED 4K UHD Smart TV, B5 Series, Model 2025, α8 AI Processor, Dolby Atmos, Freeview Play, Amazon Alexa, 120Hz
Available immediately
free shipping
  • 4K OLED display with self-lit pixels for perfect contrast and 100 per cent colour accuracy, HDR with cinema‑level presentation and Filmmaker mode for true-to-cinema pictures, driven by gamma 18 intelligent processor with AI upscaling to improve lower resolution content
  • Smart TV platform with built in AI features and access to streaming services
Our rating
9,1
good
Hisense 55A85QTUK OLED 55-inch Smart TV with 120Hz Game Mode Pro, Dolby Atmos, IMAX Enhanced, Filmmaker Mode, Disney+, YouTube, Netflix
Hisense 55A85QTUK OLED 55-inch Smart TV with 120Hz Game Mode Pro, Dolby Atmos, IMAX Enhanced, Filmmaker Mode, Disney+, YouTube, Netflix
Coming soon
free shipping
  • deeper blacks produced by self-lit OLED pixels with improved contrast from the Brightness Enhancer; Filmmaker Mode preserves the creator's intent by minimising post-production processing
  • immersive sound from Dolby Atmos delivering directional audio from all around you to feel as if you are there
  • automatic activation when a gaming connection is detected via ALLM, delivering a 120 Hz refresh rate with variable refresh rate and low input lag for smooth gameplay and reduced tearing with FreeSync Premium Pro
Our rating
9,1
good
LG OLED evo AI C6 42-inch 4K Smart TV OLED42C65LA
LG OLED evo AI C6 42-inch 4K Smart TV OLED42C65LA
Available immediately
free shipping
  • AI processor enables advanced image processing for sharper pictures with improved contrast and accurate colours
  • AI processor also optimises sound for clearer dialogue and richer overall audio
  • fast response times and smooth motion for an enhanced gaming experience
Our rating
9,0
good
Hisense 65A85QTUK 65-inch OLED Smart TV, 120Hz, Dolby Vision and Dolby Atmos
Hisense 65A85QTUK 65-inch OLED Smart TV, 120Hz, Dolby Vision and Dolby Atmos
Coming soon
free shipping
  • deep blacks from self-lit OLED pixels with higher contrast thanks to the brightness enhancer
  • immersive Dolby Atmos sound that lets you hear and feel sounds from all directions with natural lifelike audio
  • automatic 120 Hz gaming mode when a gaming connection is detected, delivering a 120 Hz refresh rate with variable refresh rate and low input lag to minimise tearing and stutter
Our rating
9,0
good

Similar OLED TV comparisons

OLED TVs buying guide: How to choose the right product from the above OLED TVs test or comparison

Understanding OLED Technology: What Makes It Unique

What is OLED?

We often hear about different display technologies, but OLED stands out for its unique characteristics. OLED means Organic Light-Emitting Diode, and the technology uses organic compounds that emit light when an electric current passes through them. Unlike traditional LED TVs that rely on a backlight, each pixel in an OLED display is self-illuminating, allowing for deeper blacks and a more vibrant range of colours. When a pixel turns off completely, it becomes entirely dark, showcasing true black, which is a significant advantage over other display types.

Advantages of OLED Displays

The benefits of OLED technology extend beyond just fantastic colour quality. With wide viewing angles, you can enjoy consistent image quality from various positions in the room; there’s no need to sit directly in front of the screen. Additionally, OLED panels are thinner and more flexible than traditional displays, which means they can be designed in various forms, and they typically consume less power while displaying darker images. This combination of features creates a more immersive viewing experience for movies, sports, or gaming.

Key Features to Look for in an OLED TV

Resolution Matters

When choosing an OLED TV, resolution is fundamental. Most models now offer 4K Ultra HD (3840 x 2160 pixels), providing crisp and detailed images. If you enjoy watching high-definition content or gaming on a console, opt for a model that ensures sharp resolution for the best experience.

HDR Compatibility

High Dynamic Range (HDR) is crucial for enhancing the contrast and colour range of your display. Look for OLED TVs that support multiple HDR formats, such as HDR10, Dolby Vision, and HLG. These formats allow your TV to display films and shows the way they were intended to be viewed, with incredible detail in both highlights and shadows.

Smart Features and Connectivity

Modern OLED TVs often come with built-in smart features allowing you to access streaming services directly. Check for compatibility with apps you frequently use and ensure it has ample HDMI ports for your devices. Features like voice control or integration with smart home systems can also enhance your overall experience.

Optimising Your Viewing Experience with OLED

Calibration for Stunning Visuals

To get the most out of your OLED TV, consider calibrating the picture settings. Many models come with preset modes such as Movie or Game, but adjusting settings like brightness, contrast, and colour can help tailor the viewing experience to your preferences. You might also find that reducing brightness levels helps prevent any potential burn-in over time.

Optimal Viewing Distance and Room Conditions

Positioning your OLED TV at the right height and distance is crucial for comfortable viewing. A general rule of thumb is to sit at a distance of around 1.5 to 2 times the TV’s diagonal measurement. Additionally, keep in mind that ambient light can impact your viewing experience. Using curtains to control light or choosing a darker wall for mounting can significantly improve picture quality.

Comparing the Best OLED TV Models on the Market

Popular Brands and Models

As we explore different models of OLED TVs, major brands stand out for their quality and innovation. LG and Sony are leaders in the OLED market, offering various models that cater to different budgets and needs. For instance, LG’s OLED line is known for its price-to-quality ratio, while Sony often focuses on advanced picture processing technology. Understanding your personal needs will help you decide which brand aligns better with your preferences.

Features Across Price Points

When comparing models, it’s important to note that prices can vary significantly. Higher-end models often include features such as better processing chips, advanced gaming features, and superior sound integration. If you’re an avid gamer, consider models with low input lag and fast refresh rates to enhance your gameplay experience. For casual viewers, mid-range options with essential performance might be sufficient.

Frequently Asked Questions About OLED TVs

Are OLED TVs prone to burn-in?

Burn-in can occur on OLED displays if static images are left onscreen for extended periods. However, most manufacturers include features designed to mitigate this risk, such as screensavers and pixel-shifting technology. To avoid burn-in, we recommend varying your content and using built-in features that help in maintaining pixel health.

Do OLED TVs perform well in bright rooms?

While OLED TVs excel in dark environments due to their deep blacks, they can still perform well in bright rooms. Look for models with high brightness levels, and consider using the TV in a mode designed for bright conditions. Adjusting the viewing environment by managing glare can also enhance your experience.

Table of contents
  1. Understanding OLED Technology: What Makes It Unique
  2. Key Features to Look for in an OLED TV
  3. Optimising Your Viewing Experience with OLED
  4. Comparing the Best OLED TV Models on the Market
  5. Frequently Asked Questions About OLED TVs

Overview

1. Comparison winner
Sony BRAVIA XR-42A90K 42-inch OLED Smart TV with 4K HDR and Google TV
Our rating
9,8
very good
Sony BRAVIA XR-42A90K 42-inch OLED Smart TV with 4K HDR and Google TVAvailable immediately
2. Best value
Philips 55OLED760 4K OLED TV with Ambilight, 55-inch, P5 AI Perfect Picture Engine, Dolby Vision & Atmos, Titan OS, Works with Alexa and Google Assistant
Our rating
9,6
very good
Philips 55OLED760 4K OLED TV with Ambilight, 55-inch, P5 AI Perfect Picture Engine, Dolby Vision & Atmos, Titan OS, Works with Alexa and Google AssistantAvailable in a few days
Sony BRAVIA 8A OLED 77-inch 4K HDR Smart TV 120Hz 77XR8A
Our rating
9,6
very good
Sony BRAVIA 8A OLED 77-inch 4K HDR Smart TV 120Hz 77XR8AAvailable immediately
4. Bestseller
LG OLED48B56LA 48-Inch OLED 4K UHD Smart TV, B5 Series, Model 2025, α8 AI Processor, Dolby Atmos, Freeview Play, Amazon Alexa, 120Hz
Our rating
9,1
good
LG OLED48B56LA 48-Inch OLED 4K UHD Smart TV, B5 Series, Model 2025, α8 AI Processor, Dolby Atmos, Freeview Play, Amazon Alexa, 120HzAvailable immediately
Hisense 55A85QTUK OLED 55-inch Smart TV with 120Hz Game Mode Pro, Dolby Atmos, IMAX Enhanced, Filmmaker Mode, Disney+, YouTube, Netflix
Our rating
9,1
good
Hisense 55A85QTUK OLED 55-inch Smart TV with 120Hz Game Mode Pro, Dolby Atmos, IMAX Enhanced, Filmmaker Mode, Disney+, YouTube, NetflixComing soon
LG OLED evo AI C6 42-inch 4K Smart TV OLED42C65LA
Our rating
9,0
good
LG OLED evo AI C6 42-inch 4K Smart TV OLED42C65LAAvailable immediately
Hisense 65A85QTUK 65-inch OLED Smart TV, 120Hz, Dolby Vision and Dolby Atmos
Our rating
9,0
good
Hisense 65A85QTUK 65-inch OLED Smart TV, 120Hz, Dolby Vision and Dolby AtmosComing soon
Our product comparisons are:
Always up to date:
At most every 120 days, we update each category with new products and research developments in the top rankings. This ensures that our recommendations are always up to date
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Our tests and comparisons are objective and fact-based. Manufacturers have no influence on the ratings. We aim to provide greater transparency in the market, thereby promoting product quality.
Method-driven
In our tests & comparison tables, we only include products that meet our minimum standards. This ensures that you can find the perfect product for your needs from a wide selection.
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