Updated:22 October 2026
Rank 1-16 of the best televisions
Our recommendation Price Customer rating
1. Comparison winner
Samsung 65" Smart TV UE65CU7020KXXU
Samsung 65" Smart TV UE65CU7020KXXU
Available immediately
free shipping
  • 4K processor enhances picture and sound quality for improved viewing
  • smart TV and gaming apps available in one place, play games directly from TV without a console
  • near bezel-less screen provides an immersive viewing experience
Our rating
9,9
very good
2. Best value
Hisense 43" 4K Smart TV 43E6NTUK
Hisense 43" 4K Smart TV 43E6NTUK
Available immediately
free shipping
  • 4K Ultra HD resolution of 3840x2160 and 60Hz refresh rate for clear and smooth images
  • Features VIDAA U7.6 operating system with Alexa and a voice remote
  • Dual band WiFi, Bluetooth 5.0, Airplay 2 and 3 HDMI 2.1 ports for versatile connectivity
Our rating
9,8
very good
Samsung 65-inch U7020H Crystal UHD 4K Smart TV with HDR10+, Motion Xcelerator, Gaming Hub, Vision AI Companion, Knox Security
Samsung 65-inch U7020H Crystal UHD 4K Smart TV with HDR10+, Motion Xcelerator, Gaming Hub, Vision AI Companion, Knox Security
Available immediately
free shipping
  • image quality: 4K ultra HD with a dedicated image processing engine, PurColor for accurate colours and HDR10+ for deeper contrast
  • smart tv features: 4K upscaling for enhanced clarity; Tizen OS provides intuitive navigation
  • connectivity: SmartThings connectivity enables you to control compatible smart devices and services
Our rating
9,6
very good
Hisense 43E78QTUK QLED 4K Smart TV - Direct-Lit, Hi-View AI Engine, Dolby Vision/Atmos, Disney+, YouTube, Netflix
Hisense 43E78QTUK QLED 4K Smart TV - Direct-Lit, Hi-View AI Engine, Dolby Vision/Atmos, Disney+, YouTube, Netflix
Available immediately
free shipping
  • 4K direct lit viewing uses a grid of LED backlights positioned directly behind the panel to deliver edge-to-edge sharp images with deep blacks and vivid colours
  • Hi-View AI Engine uses advanced AI technology to upscale content in real time, enhancing resolution brightness contrast and colour for more detailed images regardless of input
  • Dolby Vision HDR provides brighter colours and deeper contrast for more lifelike images
Our rating
9,6
very good
5. Bestseller
Hisense 40A4NTUK 40 Inch Smart TV
Hisense 40A4NTUK 40 Inch Smart TV
Available immediately
free shipping
  • full HD resolution of 1920x1080 with 60 hertz refresh rate for smoother motion and 178 degree wide viewing angle for enhanced visibility
  • VIDAA U7 operating system with access to Freeview Play, Netflix, YouTube, Apple TV and more
  • built-in WiFi with screen mirroring for easy connectivity, 2 USB ports for external devices, 2 HDMI ports including eARC support, ethernet and 3.5mm earphone jack
Our rating
9,6
very good
Hisense 100U7NQTUK 100 Inch Smart TV
Hisense 100U7NQTUK 100 Inch Smart TV
Available immediately
free shipping
  • 1620 mini-led pro local dimming zones provide improved contrast and deeper blacks
  • smart tv with vidaa u7.6 os and voice control compatible with alexa, apple home, and google home
  • dual band wifi and bluetooth 5.0 for wireless connectivity
Our rating
9,5
very good
Amazon Ember 40-inch 2-Series Fire TV HD Smart TV with Alexa Remote
Amazon Ember 40-inch 2-Series Fire TV HD Smart TV with Alexa Remote
Available immediately
free shipping
  • Full HD 1080p resolution provides a clear and smooth picture
  • Smart TV features include fast app loading and a wake function triggered by built-in sensors to start watching quickly
  • Two HDMI inputs for connecting external devices and wireless screen sharing with compatible devices
Our rating
9,5
very good
Sony BRAVIA 3 55-inch Google TV with Direct LED, X-Balanced Speaker, Dolby Vision and Atmos, IMAX Enhanced, Google Cast, Apple AirPlay 2, Eco Dashboard 2, Game Menu 2
Sony BRAVIA 3 55-inch Google TV with Direct LED, X-Balanced Speaker, Dolby Vision and Atmos, IMAX Enhanced, Google Cast, Apple AirPlay 2, Eco Dashboard 2, Game Menu 2
Available immediately
free shipping
  • billions of colours and realistic texture give vivid lifelike pictures
  • built in smart tv system with google assistant enabling voice control and access to thousands of apps and content
  • gaming friendly connectivity with allm for lower input lag and earc for high quality audio return to compatible sound systems
Our rating
9,5
very good
Amazon Ember 50-inch 4-Series Fire TV 4K Smart TV with HDR10+, Dolby Audio and Ambient Experience, Live TV
Amazon Ember 50-inch 4-Series Fire TV 4K Smart TV with HDR10+, Dolby Audio and Ambient Experience, Live TV
Coming soon
free shipping
  • 4K Ultra HD resolution with HDR10+ for bright, crisp visuals and enhanced contrast across scenes
  • Fast app loading and smooth playback thanks to Wi-Fi 6 and a quad-core processor, plus built-in sensors that wake the screen when you approach to show artwork or start watching
  • Four HDMI inputs to connect soundbars and gaming consoles, plus wireless content sharing from compatible devices
Our rating
9,3
good
Samsung 43-inch U7000F Crystal UHD 4K TV, Crystal Processor 4K, Object Tracking Sound Lite, Gaming Hub, Knox Security, Metal Stream Design
Samsung 43-inch U7000F Crystal UHD 4K TV, Crystal Processor 4K, Object Tracking Sound Lite, Gaming Hub, Knox Security, Metal Stream Design
Check delivery time
free shipping
  • 4K Ultra HD picture with vibrant colours and 4K upscaling that optimises every scene for a clearer, brighter image
  • Smart TV features with a built-in operating system, personalised recommendations and instant access to streaming apps, plus free access to a large library of TV shows and movies
  • Supports a wide range of streaming apps and services for on-demand shows and movies
Our rating
9,3
good
EMtronics 40-Inch Full HD Smart Roku TV
EMtronics 40-Inch Full HD Smart Roku TV
Available immediately
free shipping
  • 40 inch full HD display for vivid picture quality
  • access to over 150,000 movies and TV episodes with hundreds of apps
  • can be controlled via remote or Roku mobile app
Our rating
9,1
good
200+ purchases last month
HYE TV 40-inch Smart TV - Full HD, Apple AirPlay, Samsung Tizen OS, Gaming Hub, Black, 40FHDS1008
HYE TV 40-inch Smart TV - Full HD, Apple AirPlay, Samsung Tizen OS, Gaming Hub, Black, 40FHDS1008
Available immediately
free shipping
  • image quality: the 40 inch full hd screen delivers 1920 x 1080 resolution with vibrant colours and sharp detail for movies, sports and gaming, and the frameless design maximises viewing area for a cinematic feel
  • smart tv features: built in smart operating system offers instant access to apps with personalised recommendations and quick navigation to keep you watching
  • connectivity: wi-fi and bluetooth connectivity enable wireless streaming and connection of headphones or speakers while three hdmi inputs and two usb ports give you flexibility to connect external devices
Our rating
9,1
good
LG 43LR60006LA 43-Inch FHD Smart TV with Alpha 5 AI Processor Gen6
LG 43LR60006LA 43-Inch FHD Smart TV with Alpha 5 AI Processor Gen6
Available immediately
free shipping
  • Full HD picture quality with an intelligent processor delivering vibrant detail, HDR provides brighter highlights and deeper blacks in compatible content
  • webOS smart platform enabling easy access to apps and content including Netflix, Disney+ and more
  • Streaming services include Netflix, NOW, Prime Video, Disney+ and Twitch
Our rating
9,0
good
Hisense 40A4QTUK 40-inch FHD LED TV, Dolby Audio, Direct-Lit LED, Natural Colour Enhancer, Games Mode, Sports Mode, Disney+, YouTube, Netflix
Hisense 40A4QTUK 40-inch FHD LED TV, Dolby Audio, Direct-Lit LED, Natural Colour Enhancer, Games Mode, Sports Mode, Disney+, YouTube, Netflix
Available immediately
free shipping
  • direct-lit full-array backlighting places LEDs directly behind the screen to deliver uniform brightness and deep blacks across the entire panel with crisp, vivid colours
  • natural colour enhancer improves colour reproduction to show true-to-life colours as the content was intended to be seen
  • wide viewing angle ensures consistent colours and brightness from any seat
Our rating
8,9
good
HYE TV 32HDS1008 Smart TV, 32-inch, Black, HD Ready, AirPlay, Tizen OS, Gaming Hub
HYE TV 32HDS1008 Smart TV, 32-inch, Black, HD Ready, AirPlay, Tizen OS, Gaming Hub
Available immediately
free shipping
  • HD Ready picture quality delivering clear images on a 32-inch screen
  • Tizen OS provides an easy-to-use interface for navigating live channels and on-demand apps with personalised recommendations
  • Built-in Wi-Fi enables online streaming and app access with an HDMI input for external devices such as games consoles
Our rating
8,9
good
XIAOMI TV F 32 32-inch HD Smart TV with Fire TV, Dolby Audio, Alexa Voice Control, AirPlay
XIAOMI TV F 32 32-inch HD Smart TV with Fire TV, Dolby Audio, Alexa Voice Control, AirPlay
Available immediately
free shipping
  • instant access to a wide range of apps from a seamless home screen, with personalised recommendations to help you discover new content
  • AirPlay lets you stream from iPhone, iPad or Mac to your TV wirelessly, share photos or videos or mirror your screen
  • Alexa built-in lets you search for content, adjust volume and control playback using voice with the remote
Our rating
8,4
good

Similar TV comparisons

televisions buying guide: How to choose the right product from the above televisions test or comparison

Understanding the Basics: What to Consider When Buying a TV

Resolution and Picture Clarity

When we talk about buying a TV, one of the first things we need to consider is resolution. This determines how clear and sharp the images on screen will be. Most TVs today come in either Full HD (1080p), 4K (ultra HD), or some even offer 8K resolution. The higher the resolution, the better the picture clarity, especially on larger screens. Picture clarity is crucial, especially if you enjoy watching movies, sports, or playing video games.

Viewing Distance

Another critical factor is how far you will be sitting from the screen. If you are too close to a low-resolution TV, the picture may appear pixelated. Conversely, too large a screen viewed from a distance may have you struggling to appreciate the detail. We generally recommend that for 4K TVs, you sit approximately 1.5 times the screen size away. For a Full HD TV, the ideal distance can be about 2 times the screen size. Measuring your space before you buy can prevent any regrettable purchases.

Different Types of TVs: Which One is Right for You?

LED vs OLED vs QLED

When it comes to types of TVs, we can start with the most common: LED. These use a backlight to illuminate the screen, which provides good brightness and colour but may not offer the deepest blacks. Then we have OLED, where each pixel produces its light, allowing for stunning contrast and beautiful colours. Lastly, QLED TVs, a step up from standard LED, enhance brightness and provide a wider colour spectrum, making them great for bright rooms. Depending on your viewing habits and room conditions, one type might suit you better than the others.

Smart TVs vs Non-Smart TVs

Another consideration is whether you want a Smart TV, which accesses online streaming services directly, like Netflix or YouTube, without needing an extra device. If you are into binge-watching or gaming, a Smart TV will offer unmatched convenience. Non-Smart TVs are typically less expensive but may require additional devices to access streaming content. Think about how you plan to use your TV, as this will help you determine which type best fits your lifestyle.

Key Features Explained: Smart Technology, Picture Quality and More

Smart Technology Enhancements

Smart features come with various applications that allow you to stream, share, and enjoy content seamlessly. Look for features like voice control or compatibility with smart home devices. Being able to control your TV with voice commands while you prepare dinner or switch to a specific show with a simple command enhances your entertainment experience.

Picture Quality Aspects

To achieve the best picture quality, consider aspects like HDR (High Dynamic Range), which improves the contrast and colour accuracy, allowing for richer visuals. Additionally, check for frame rates – for smooth action in fast-moving scenes, a higher frame rate is beneficial. Reading reviews and comparing different models based on picture quality can help us narrow down our choices.

Size Matters: How to Choose the Perfect Screen Size for Your Space

Determining the Right Size

Choosing the right screen size requires a bit of thought about your room. If you’re planning to mount your TV on a wall, take measurements beforehand to ensure it fits well in your space without overwhelming the room. Alternatively, consider how large your viewing area is—larger rooms often accommodate bigger screens comfortably. A common recommendation is that the size of the TV screen should be roughly between 40 to 50 inches for optimal viewing in a medium-sized room, but ultimately, personal preference plays a significant role.

Budgeting for Your New TV: Finding the Best Value for Your Money

Setting a Realistic Budget

It’s essential to set a budget before shopping for a TV. Prices can vary greatly based on technology and features. Establishing a price range will likely guide us towards models that meet our needs without overspending. While it can be tempting to go for the latest features and largest screen, consider what you will actually use—sometimes, choosing last year’s model can provide excellent value without compromising on quality.

Comparing Prices and Features

After determining our budget, exploring sales and discounts can lead to great savings. Consider comparing features side-by-side to see where we can get the most for our money. Be mindful of the features we genuinely need versus those that might look appealing but won’t significantly enhance our viewing experience.

Table of contents
  1. Understanding the Basics: What to Consider When Buying a TV
  2. Different Types of TVs: Which One is Right for You?
  3. Key Features Explained: Smart Technology, Picture Quality and More
  4. Size Matters: How to Choose the Perfect Screen Size for Your Space
  5. Budgeting for Your New TV: Finding the Best Value for Your Money

Overview

1. Comparison winner
Samsung 65" Smart TV UE65CU7020KXXU
Our rating
9,9
very good
Samsung 65" Smart TV UE65CU7020KXXUAvailable immediately
2. Best value
Hisense 43" 4K Smart TV 43E6NTUK
Our rating
9,8
very good
Hisense 43" 4K Smart TV 43E6NTUKAvailable immediately
Samsung 65-inch U7020H Crystal UHD 4K Smart TV with HDR10+, Motion Xcelerator, Gaming Hub, Vision AI Companion, Knox Security
Our rating
9,6
very good
Samsung 65-inch U7020H Crystal UHD 4K Smart TV with HDR10+, Motion Xcelerator, Gaming Hub, Vision AI Companion, Knox SecurityAvailable immediately
Hisense 43E78QTUK QLED 4K Smart TV - Direct-Lit, Hi-View AI Engine, Dolby Vision/Atmos, Disney+, YouTube, Netflix
Our rating
9,6
very good
Hisense 43E78QTUK QLED 4K Smart TV - Direct-Lit, Hi-View AI Engine, Dolby Vision/Atmos, Disney+, YouTube, NetflixAvailable immediately
5. Bestseller
Hisense 40A4NTUK 40 Inch Smart TV
Our rating
9,6
very good
Hisense 40A4NTUK 40 Inch Smart TVAvailable immediately
Hisense 100U7NQTUK 100 Inch Smart TV
Our rating
9,5
very good
Hisense 100U7NQTUK 100 Inch Smart TVAvailable immediately
Amazon Ember 40-inch 2-Series Fire TV HD Smart TV with Alexa Remote
Our rating
9,5
very good
Amazon Ember 40-inch 2-Series Fire TV HD Smart TV with Alexa RemoteAvailable immediately
Sony BRAVIA 3 55-inch Google TV with Direct LED, X-Balanced Speaker, Dolby Vision and Atmos, IMAX Enhanced, Google Cast, Apple AirPlay 2, Eco Dashboard 2, Game Menu 2
Our rating
9,5
very good
Sony BRAVIA 3 55-inch Google TV with Direct LED, X-Balanced Speaker, Dolby Vision and Atmos, IMAX Enhanced, Google Cast, Apple AirPlay 2, Eco Dashboard 2, Game Menu 2Available immediately
Our product comparisons are:
Always up to date:
At most every 120 days, we update each category with new products and research developments in the top rankings. This ensures that our recommendations are always up to date
Neutral and independent:
Our tests and comparisons are objective and fact-based. Manufacturers have no influence on the ratings. We aim to provide greater transparency in the market, thereby promoting product quality.
Method-driven
In our tests & comparison tables, we only include products that meet our minimum standards. This ensures that you can find the perfect product for your needs from a wide selection.
Similar tests and comparisons - Smart TVs