Updated:21 October 2026
Rank 1-12 of the best Smart TVs
Our recommendation Price Customer rating
1. Comparison winner
Hisense 55E6QTUK 55-inch 4K Ultra HD Smart TV with Hi-View AI Engine and Sports Mode
Hisense 55E6QTUK 55-inch 4K Ultra HD Smart TV with Hi-View AI Engine and Sports Mode
Available immediately
free shipping
  • 4K Direct Lit full array backlight delivers edge-to-edge crisp colours and deep blacks
  • Precision Colour technology improves colour accuracy for lifelike images
  • Hi-View AI Engine upscales content in real time enhancing resolution brightness and colour
Our rating
9,9
very good
2. Best value
Amazon Ember 40-inch 2-Series Fire TV HD Smart TV with Alexa Remote
Amazon Ember 40-inch 2-Series Fire TV HD Smart TV with Alexa Remote
Available immediately
free shipping
  • Bildqualität: 1080p full hd picture quality delivers clear, sharp images
  • Smart-TV-Funktionen: quick access to apps and streaming with a fast quad-core processor and wifi 6 for smooth, responsive operation
  • Konnektivität: two hdmi inputs and airplay support to share content from compatible devices
Our rating
9,8
very good
LG 43LR60006LA 43-Inch FHD Smart TV with Alpha 5 AI Processor Gen6
LG 43LR60006LA 43-Inch FHD Smart TV with Alpha 5 AI Processor Gen6
Available immediately
free shipping
  • Full HD picture quality with an intelligent processor for vibrant, sharp detail
  • Smart platform with access to popular apps such as Netflix, Disney+ and other streaming services
  • Built in wireless connectivity to stream content and connect devices
Our rating
9,8
very good
Hisense 40A4QTUK 40-inch FHD LED TV, Dolby Audio, Direct-Lit LED, Natural Colour Enhancer, Games Mode, Sports Mode, Disney+, YouTube, Netflix
Hisense 40A4QTUK 40-inch FHD LED TV, Dolby Audio, Direct-Lit LED, Natural Colour Enhancer, Games Mode, Sports Mode, Disney+, YouTube, Netflix
Available immediately
free shipping
  • Direct-lit full array backlighting uses a grid of LEDs positioned behind the screen to deliver edge-to-edge deep blacks and vivid colours
  • Built-in smart TV platform lets you browse live channels and on-demand content in one seamless interface streamed over the internet
  • Internet connectivity enables streaming of live TV channels and on-demand content directly to the television
Our rating
9,8
very good
5. Bestseller
Hisense 40A4NTUK 40 Inch Smart TV
Hisense 40A4NTUK 40 Inch Smart TV
Available immediately
free shipping
  • full hd resolution with a wide viewing angle for better picture quality
  • access a variety of streaming services such as Freeview Play, Netflix, and Disney+ with the smart TV functions
  • built-in wifi, screen mirroring, USB ports, HDMI connections, ethernet and earphone jack for versatile connectivity
Our rating
9,8
very good
HYE TV 40-inch Smart TV - Full HD, Apple AirPlay, Samsung Tizen OS, Gaming Hub, Black, 40FHDS1008
HYE TV 40-inch Smart TV - Full HD, Apple AirPlay, Samsung Tizen OS, Gaming Hub, Black, 40FHDS1008
Available immediately
free shipping
  • 1920 x 1080 full HD resolution delivers clear pictures with vibrant colours and sharp detail
  • built-in smart TV features provide access to popular streaming services and personalised recommendations with smooth navigation
  • Wired and wireless connectivity includes Wi-Fi and Bluetooth for wireless audio and devices, plus three HDMI inputs and two USB ports for external connections
Our rating
9,5
very good
EMtronics 40-Inch Full HD Smart Roku TV
EMtronics 40-Inch Full HD Smart Roku TV
Available immediately
free shipping
  • 40 inch full hd display for clear and vivid picture quality
  • access to a wide range of streaming services and apps including disney+, bbc and netflix
  • compatible with smart home devices like alexa, google home and airplay for easy control
Our rating
9,5
very good
200+ purchases last month
Amazon Ember 32-inch 2-Series Fire TV HD Smart TV with Alexa Remote, Dolby Audio, Ambient Experience, Free and Live TV
Amazon Ember 32-inch 2-Series Fire TV HD Smart TV with Alexa Remote, Dolby Audio, Ambient Experience, Free and Live TV
Available immediately
free shipping
  • full HD 720p image quality for clear viewing
  • smart tv features with quick access to apps and fast loading for a responsive experience
  • Wi‑Fi 6 connectivity for faster wireless performance and two HDMI inputs for connecting external devices
Our rating
9,3
good
TCL 32SF560-UK 32in Full HD QLED Direct LED Smart TV with Fire TV and Alexa Voice Control
TCL 32SF560-UK 32in Full HD QLED Direct LED Smart TV with Fire TV and Alexa Voice Control
Available immediately
free shipping
  • high colour accuracy and brightness from a quantum dot display with backlighting for lifelike pictures
  • streaming apps such as Netflix, Prime Video and Disney+ offer direct access to popular content
  • voice assistant via Alexa to search for content and control compatible smart home devices
Our rating
9,1
good
XIAOMI TV F 32 32-inch HD Smart TV with Fire TV, Dolby Audio, Alexa Voice Control, AirPlay
XIAOMI TV F 32 32-inch HD Smart TV with Fire TV, Dolby Audio, Alexa Voice Control, AirPlay
Available immediately
free shipping
  • Smart TV features: instant access to thousands of apps such as Netflix, Prime Video and Disney+ on a seamless home screen with personalised recommendations
  • Connectivity: Apple AirPlay lets you stream content from iPhone, iPad or Mac to your TV and mirror your screen wirelessly
  • Voice control: Alexa built-in enables voice search for content, volume control, channel changes and control of compatible smart home devices using your voice
Our rating
9,0
good
HYE TV 32HDS1008 Smart TV, 32-inch, Black, HD Ready, AirPlay, Tizen OS, Gaming Hub
HYE TV 32HDS1008 Smart TV, 32-inch, Black, HD Ready, AirPlay, Tizen OS, Gaming Hub
Available immediately
free shipping
  • 32 inch LED display with HD Ready resolution for clear picture
  • smart TV platform with an intuitive interface and personalised recommendations across live channels and on-demand apps
  • built in WiFi for wireless streaming and access to apps and services, plus one HDMI input for connecting a games console or compatible devices
Our rating
8,8
good
HYE TV 24" Smart TV - HD Ready, AirPlay, Samsung Tizen OS & Gaming Hub - Black (Model 24HDS1008)
HYE TV 24" Smart TV - HD Ready, AirPlay, Samsung Tizen OS & Gaming Hub - Black (Model 24HDS1008)
Available immediately
free shipping
  • 24 inch HD Ready display delivers a crisp and clear picture
  • Built-in streaming apps give easy access to popular services such as Netflix, Disney+ and Amazon Prime
  • Three HDMI ports, two USB inputs and an optical output provide versatile connectivity for devices and audio systems
Our rating
8,5
good
500+ purchases last month

Similar Smart TV comparisons

Smart TVs buying guide: How to choose the right product from the above Smart TVs test or comparison

Understanding Smart TVs: What Exactly Are They?

Defining a Smart TV

Smart TVs are next-generation televisions equipped with internet connectivity, allowing them to access a wide range of online streaming services like Netflix, Prime Video, and YouTube directly. Unlike traditional TVs, which merely display broadcast content, smart TVs streamline your entertainment by offering everything from streaming platforms to games and apps all in one device. You can think of a smart TV as a computer with a screen, providing access to a universe of content, social media apps, web browsing, and more.

How Smart TVs Work

A smart TV connects to your home Wi-Fi network, enabling it to download apps and receive software updates. This connection allows you to stream shows, movies, and music, as well as browse the internet. Many smart TVs come pre-loaded with popular apps, and you can download more as needed, much like you would on a smartphone or tablet. This flexibility and accessibility make smart TVs a convenient option for modern homes.

Key Features to Look for in a Smart TV: Your Essential Checklist

Display Quality

When choosing a smart TV, consider the display quality. Look for resolution formats like Full HD (1080p), 4K Ultra HD (2160p), or even 8K if you’re aiming for the latest technology. The higher the resolution, the sharper and clearer the picture will be, making your viewing experience more enjoyable. Think about what type of content you’ll be watching—4K is ideal for newer movies and series, while Full HD is often sufficient for standard viewing.

Smart Features and Operating System

Evaluate the smart features and operating system of the TV. Popular systems include Google TV, Roku, and Samsung’s Tizen. A user-friendly interface will make navigating between apps easier. Check if it supports voice control or has built-in virtual assistants like Google Assistant or Alexa. These features can significantly enhance your viewing experience, allowing you to change channels or search for content effortlessly.

Connectivity Options

Look for a variety of connectivity options. HDMI ports are essential for connecting other devices such as gaming consoles or Blu-ray players. Ideally, you should have at least three or four HDMI ports, along with USB ports for plug-and-play functionality. Ensure it also has Wi-Fi capability and consider if you need Ethernet for a more stable connection.

Sound Quality

While the picture is important, sound quality shouldn’t be overlooked. Integrated speakers may not provide the best audio experience, especially in larger rooms. It’s worth checking if the TV offers support for external sound systems, such as soundbars or home theatre systems, to enhance sound quality.

Choosing the Right Size: Finding the Perfect Fit for Your Space

Measuring Your Space

Selecting the right size smart TV is crucial for your viewing comfort. Consider the size of the room and the distance from where you’ll be sitting. As a rule of thumb, the bigger the screen, the further away you’ll want to be seated. For example, if you’re planning to sit about 8 feet away, a TV around 65 inches would be ideal. Measure the area where you plan to place the TV to ensure it fits well without overwhelming the space.

Popular Sizes and Viewing Distances

Smart TVs typically come in a range of sizes from 32 inches to over 75 inches. Smaller TVs are perfect for bedrooms or smaller living rooms, while larger models suit expansive spaces like family rooms. Take note of the typical viewing distance: for 4K TVs, you can sit closer than for Full HD TVs. Mapping out your space and seating placements will help you make an informed decision.

Smart TV vs Traditional TV: Why Upgrade?

Enhanced Content Access

Switching from a traditional TV to a smart TV opens up a world of content. You’re no longer limited to channels provided by your cable or satellite provider. Instead, you can stream movies, series, live sports, and even video games directly from a plethora of online services. This upgrade offers a more customized viewing experience where you can watch what you want, when you want.

Interactive Features and Apps

Smart TVs often feature interactive applications and games that keep the entire household entertained. You can check social media feeds, browse the internet, or even post updates without needing an additional device. This interactivity enhances your TV time and offers a unique way to unwind with family and friends.

Budgeting Right: Navigating Price Ranges and Best Value Options

Understanding Price Ranges

Smart TVs come at various price points, generally influenced by size, brand, and features. Budget models can start as low as £200 for smaller screens, while high-end models with large displays and advanced features can exceed £1,500. Identifying how much you are willing to spend can help narrow down your options significantly.

Finding Value for Money

When budgeting for a smart TV, consider what features are most important to you. It’s often worth investing a bit more for better display resolution, audio quality, and smart features. Many mid-range options provide an excellent balance between price and functionality, ensuring that you don’t have to compromise on quality to fit your budget.

Table of contents
  1. Understanding Smart TVs: What Exactly Are They?
  2. Key Features to Look for in a Smart TV: Your Essential Checklist
  3. Choosing the Right Size: Finding the Perfect Fit for Your Space
  4. Smart TV vs Traditional TV: Why Upgrade?
  5. Budgeting Right: Navigating Price Ranges and Best Value Options

Overview

1. Comparison winner
Hisense 55E6QTUK 55-inch 4K Ultra HD Smart TV with Hi-View AI Engine and Sports Mode
Our rating
9,9
very good
Hisense 55E6QTUK 55-inch 4K Ultra HD Smart TV with Hi-View AI Engine and Sports ModeAvailable immediately
2. Best value
Amazon Ember 40-inch 2-Series Fire TV HD Smart TV with Alexa Remote
Our rating
9,8
very good
Amazon Ember 40-inch 2-Series Fire TV HD Smart TV with Alexa RemoteAvailable immediately
LG 43LR60006LA 43-Inch FHD Smart TV with Alpha 5 AI Processor Gen6
Our rating
9,8
very good
LG 43LR60006LA 43-Inch FHD Smart TV with Alpha 5 AI Processor Gen6Available immediately
Hisense 40A4QTUK 40-inch FHD LED TV, Dolby Audio, Direct-Lit LED, Natural Colour Enhancer, Games Mode, Sports Mode, Disney+, YouTube, Netflix
Our rating
9,8
very good
Hisense 40A4QTUK 40-inch FHD LED TV, Dolby Audio, Direct-Lit LED, Natural Colour Enhancer, Games Mode, Sports Mode, Disney+, YouTube, NetflixAvailable immediately
5. Bestseller
Hisense 40A4NTUK 40 Inch Smart TV
Our rating
9,8
very good
Hisense 40A4NTUK 40 Inch Smart TVAvailable immediately
HYE TV 40-inch Smart TV - Full HD, Apple AirPlay, Samsung Tizen OS, Gaming Hub, Black, 40FHDS1008
Our rating
9,5
very good
HYE TV 40-inch Smart TV - Full HD, Apple AirPlay, Samsung Tizen OS, Gaming Hub, Black, 40FHDS1008Available immediately
EMtronics 40-Inch Full HD Smart Roku TV
Our rating
9,5
very good
EMtronics 40-Inch Full HD Smart Roku TVAvailable immediately
Amazon Ember 32-inch 2-Series Fire TV HD Smart TV with Alexa Remote, Dolby Audio, Ambient Experience, Free and Live TV
Our rating
9,3
good
Amazon Ember 32-inch 2-Series Fire TV HD Smart TV with Alexa Remote, Dolby Audio, Ambient Experience, Free and Live TVAvailable immediately
Our product comparisons are:
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At most every 120 days, we update each category with new products and research developments in the top rankings. This ensures that our recommendations are always up to date
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Our tests and comparisons are objective and fact-based. Manufacturers have no influence on the ratings. We aim to provide greater transparency in the market, thereby promoting product quality.
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In our tests & comparison tables, we only include products that meet our minimum standards. This ensures that you can find the perfect product for your needs from a wide selection.
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