Updated:30 September 2026
Rank 1-17 of the best Purple Shampoos
Our recommendation Price Customer rating
1. Comparison winner
Fanola No Yellow Shampoo, 350ml
Fanola No Yellow Shampoo, 350ml
Available immediately
free shipping
  • neutralizes brassy tones
  • suitable for blonde and grey hair
  • contains violet and blue pigments
Our rating
9,8
very good
900+ purchases last month
L'Oréal Professionnel Silver Shampoo, 500 ml
L'Oréal Professionnel Silver Shampoo, 500 ml
Available immediately
free shipping
  • neutralises brassy tones in hair using violet and blue pigments
  • suitable for use on blonde, grey and white hair
  • enhances the natural shine and radiance of hair
Our rating
9,8
very good
3. Bestseller
Kérastase Blond Absolu Purple Shampoo 250ml
Kérastase Blond Absolu Purple Shampoo 250ml
Available immediately
free shipping
  • neutralises brassy tones
  • suitable for blonde and grey hair
  • contains violet and blue pigments
Our rating
9,6
very good
Moroccanoil Purple Shampoo 70ml
Moroccanoil Purple Shampoo 70ml
Check delivery time
free shipping
  • neutralises brassy tones for a balanced colour
  • suitable for both blonde and grey hair
  • contains violet and blue pigments
Our rating
9,6
very good
100+ purchases last month
5. Best value
Fanola No Yellow Shampoo & Hair Mask Set
Fanola No Yellow Shampoo & Hair Mask Set
Available immediately
free shipping
  • neutralises brassy tones in blonde and grey hair
  • suitable for blonde and grey hair
  • contains violet and blue pigments to enhance shine
Our rating
9,6
very good
Fanola No Yellow Shampoo 1000ml
Fanola No Yellow Shampoo 1000ml
Available immediately
free shipping
  • neutralises brassy tones in hair
  • suitable for blonde and grey hair
  • contains violet and blue pigments to enhance toning
Our rating
9,6
very good
Schwarzkopf Bonacure Silver Shampoo 1000ml
Schwarzkopf Bonacure Silver Shampoo 1000ml
Available immediately
free shipping
  • neutralises brassy tones in hair
  • suitable for blonde and grey hair
  • contains violet and blue pigments to refresh or add a cool tone
Our rating
9,6
very good
REDKEN Color Extend Blondage Shampoo 300ml
REDKEN Color Extend Blondage Shampoo 300ml
Available immediately
free shipping
  • neutralises brassy tones in hair
  • ideal for both blonde and grey hair
  • contains violet and blue pigments
Our rating
9,6
very good
Olaplex No. 4P Blonde Enhancer Shampoo, 250ml
Olaplex No. 4P Blonde Enhancer Shampoo, 250ml
Available immediately
free shipping
  • neutralises brassy tones
  • suitable for blonde and grey hair
  • contains violet and blue pigments for colour correction
Our rating
9,6
very good
Charles Worthington Colourplex Ultra Violet Shampoo 250ml
Charles Worthington Colourplex Ultra Violet Shampoo 250ml
Available immediately
free shipping
  • neutralises brassy tones
  • suitable for blonde and grey hair
  • contains violet and blue pigments to enhance shine
Our rating
9,5
very good
300+ purchases last month
Pureology Strength Cure Blonde Shampoo
Pureology Strength Cure Blonde Shampoo
Available immediately
free shipping
  • neutralises brassy tones
  • suitable for blonde and grey hair
  • contains violet and blue pigments
Our rating
9,5
very good
Fudge Professional Blonde Shampoo, 250 ml
Fudge Professional Blonde Shampoo, 250 ml
Available immediately
free shipping
  • neutralises brassy tones with violet and blue pigments
  • suitable for blonde and grey hair
  • enhances hair shine
Our rating
9,4
good
Fanola No Yellow Shampoo
Fanola No Yellow Shampoo
Available immediately
free shipping
  • neutralises brassy tones for a more vibrant hair colour
  • suitable for blonde and grey hair
  • contains violet and blue pigments for effective brightening
Our rating
9,1
good
300+ purchases last month
John Frieda Purple Shampoo, 250ml
John Frieda Purple Shampoo, 250ml
Available again soon
free shipping
  • neutralises brassy tones for a cooler, brighter blonde
  • suitable for blonde and grey hair
  • contains violet and blue pigments to reduce unwanted hues
Our rating
9,1
good
John Frieda Violet Crush Toning Shampoo 250ml
John Frieda Violet Crush Toning Shampoo 250ml
Available immediately
free shipping
  • neutralises brassy and yellow tones in blonde hair
  • suitable for all colour-treated or highlighted blonde hair
  • contains violet pigments to enhance shine
Our rating
9,0
good
L'Oreal Elvive Purple Shampoo 200ml
L'Oreal Elvive Purple Shampoo 200ml
Available immediately
free shipping
  • neutralises yellow and orange tones in hair
  • suitable for blonde and grey hair types
  • contains violet and blue pigments to target brassy tones
Our rating
9,0
good
PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml
PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml
Available immediately
free shipping
  • neutralizes brassy tones
  • suitable for blonde and grey hair
  • contains violet and blue pigments
Our rating
8,9
good

Similar Purple Shampoo comparisons

Purple Shampoos buying guide: How to choose the right product from the above Purple Shampoos test or comparison

What is Purple Shampoo and How Does it Work?

Understanding Purple Shampoo

Purple shampoo is a specially formulated cleansing product designed for blonde, grey, or silver hair. What sets it apart from regular shampoo is its unique violet pigments. These pigments effectively neutralise unwanted yellow or brassy tones in the hair, allowing your natural colour or dye to shine through. When applied, the purple tones counteract the warm yellow hues in the hair, promoting a cooler, more balanced appearance.

The Science Behind the Colour

At a fundamental level, colour theory explains why purple is effective against yellow. Purple and yellow are opposites on the colour wheel, which means they balance each other out. When we use purple shampoo, we’re essentially pushing back against any unwanted warmth in our hair, helping to maintain that fresh, just-coloured look. This is particularly beneficial for those with lighter hair shades, as it helps sustain the vibrancy of the colour.

The Benefits of Using Purple Shampoo for Blonde and Grey Hair

Enhancing Hair Colour

One of the primary benefits of using purple shampoo is its ability to enhance the colour of blonde and grey hair. Regular use can keep blonde shades looking fresh and vibrant, reducing the likelihood of dullness and brassiness. For grey hair, purple shampoo can provide a brighter and more luminous look, making the hair appear healthier and shinier.

Maintaining Salon Results at Home

Using purple shampoo regularly allows us to maintain our salon-coloured hair at home between visits. By incorporating it into our hair care routine, we can prolong the effects of a salon treatment, saving us both time and money on repeated trips to get our hair retouched. It’s especially helpful for those who colour their hair ash blonde or platinum, as it helps to keep those shades from fading.

How to Choose the Right Purple Shampoo for Your Hair Type

Assessing Hair Needs

When selecting a purple shampoo, it’s essential to consider your hair type. For fine hair, look for a lightweight formula that cleanses without weighing the hair down, allowing your natural body to show through. For thick or coarse hair, something more hydrating may be beneficial, as it can provide nourishment while toning.

Product Ingredients Matter

Additionally, we should pay attention to ingredients. Look for shampoos with a balance of toning agents and moisturizing elements, such as natural oils and proteins. This combination can help protect the hair from damage while effectively neutralising unwanted tones. Choosing a sulfate-free option is also advisable as it tends to be gentler on the hair.

Tips for Using Purple Shampoo Effectively

Application Process

To utilise purple shampoo effectively, we recommend applying it to wet hair, ensuring even distribution from the roots to the tips. For best results, leave the product in for anywhere from two to five minutes. This allows enough time for the toning pigments to neutralise the brassiness without overdoing it, which could lead to a purple tint.

Balancing with Regular Shampoo

It’s also a good practice to alternate between purple shampoo and your regular shampoo. This will help maintain the vibrancy while ensuring that your hair doesn’t become too dry or over-toned. Using it once a week for maintenance is generally a sound schedule, but you may adjust it based on how your hair responds.

Frequently Asked Questions About Purple Shampoo

Can Everyone Use Purple Shampoo?

Purple shampoo is ideal for those with blonde or grey hair; however, people with darker hair can still benefit from it if they have highlights or balayage. It is crucial to test the product on a small section of hair to ensure no undesired effects occur.

How Often Should I Use Purple Shampoo?

The frequency of use depends largely on individual hair needs and desired results. While some may find that once a week is sufficient, others may need to use it more regularly, particularly if their hair tends to brassiness. Observing how your hair reacts can guide you in determining the right usage pattern.

Table of contents
  1. What is Purple Shampoo and How Does it Work?
  2. The Benefits of Using Purple Shampoo for Blonde and Grey Hair
  3. How to Choose the Right Purple Shampoo for Your Hair Type
  4. Tips for Using Purple Shampoo Effectively
  5. Frequently Asked Questions About Purple Shampoo

Overview

1. Comparison winner
Fanola No Yellow Shampoo, 350ml
Our rating
9,8
very good
Fanola No Yellow Shampoo, 350mlAvailable immediately
L'Oréal Professionnel Silver Shampoo, 500 ml
Our rating
9,8
very good
L'Oréal Professionnel Silver Shampoo, 500 mlAvailable immediately
3. Bestseller
Kérastase Blond Absolu Purple Shampoo 250ml
Our rating
9,6
very good
Kérastase Blond Absolu Purple Shampoo 250mlAvailable immediately
Moroccanoil Purple Shampoo 70ml
Our rating
9,6
very good
Moroccanoil Purple Shampoo 70mlCheck delivery time
5. Best value
Fanola No Yellow Shampoo & Hair Mask Set
Our rating
9,6
very good
Fanola No Yellow Shampoo & Hair Mask SetAvailable immediately
Fanola No Yellow Shampoo 1000ml
Our rating
9,6
very good
Fanola No Yellow Shampoo 1000mlAvailable immediately
Schwarzkopf Bonacure Silver Shampoo 1000ml
Our rating
9,6
very good
Schwarzkopf Bonacure Silver Shampoo 1000mlAvailable immediately
REDKEN Color Extend Blondage Shampoo 300ml
Our rating
9,6
very good
REDKEN Color Extend Blondage Shampoo 300mlAvailable immediately
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