Updated:22 October 2026
Rank 1-17 of the best Facial Moisturizers
Our recommendation Price Customer rating
1. Comparison winner
CeraVe AM Facial Moisturising Lotion SPF30, 52ml
CeraVe AM Facial Moisturising Lotion SPF30, 52ml
Available immediately
free shipping
  • reduces signs of aging with regular use
  • enriched with collagen to support skin elasticity
  • deeply moisturizes the skin for a hydrated look
Our rating
9,8
very good
2. Best value
CeraVe Moisturising Lotion 236ml
CeraVe Moisturising Lotion 236ml
Available immediately
free shipping
  • reduces the appearance of fine lines and wrinkles
  • boosts skin elasticity and firmness with enriched collagen
  • hydrates the skin, leaving it soft and supple
Our rating
9,8
very good
3. Bestseller
CeraVe PM Facial Moisturising Lotion 52ml
CeraVe PM Facial Moisturising Lotion 52ml
Available immediately
free shipping
  • helps improve skin elasticity by increasing collagen levels
  • provides long-lasting hydration for normal to dry skin
  • plumps the skin to reduce the appearance of fine lines
Our rating
9,6
very good
Cetaphil Daily Face Moisturiser, 88ml
Cetaphil Daily Face Moisturiser, 88ml
Available immediately
free shipping
  • contains collagen to support youthful skin
  • intense hydration with ingredients like hyaluronic acid
  • improves skin appearance by enhancing volume
Our rating
9,6
very good
Palmers Coconut Water Facial Moisturiser 1.7 Oz
Palmers Coconut Water Facial Moisturiser 1.7 Oz
Available immediately
free shipping
  • supports anti-aging with antioxidants from natural botanicals
  • enriched with collagen-boosting hyaluronic acid
  • deeply moisturizes with coconut water and oils
Our rating
9,6
very good
The INKEY List Vitamin B, C & E Moisturiser 50ml
The INKEY List Vitamin B, C & E Moisturiser 50ml
Available immediately
free shipping
  • aids in reducing signs of aging by delivering essential vitamins for skin health
  • enriched with ingredients like niacinamide and vitamin C for balanced oil levels and brightening effects
  • hydrates skin with hyaluronic acid and vitamin B5 for long-lasting moisture
Our rating
9,6
very good
CeraVe AM Facial Moisturising Lotion SPF 50
CeraVe AM Facial Moisturising Lotion SPF 50
Available immediately
free shipping
  • reduces signs of aging like wrinkles and fine lines
  • enriched with collagen to improve skin elasticity
  • hydrating properties keep skin moisturized
Our rating
9,6
very good
Thayers Ultra Whip Face Cream 59 ml
Thayers Ultra Whip Face Cream 59 ml
Available immediately
free shipping
  • enhances the skin's moisture barrier to reduce signs of aging
  • enriched with collagen-promoting ingredients for firmer skin
  • deeply hydrates the skin to alleviate dryness
Our rating
9,5
very good
E45 Face Moisturiser SPF 30 50ml
E45 Face Moisturiser SPF 30 50ml
Available immediately
free shipping
  • contains vitamin e for anti-ageing benefits
  • nourishes skin with collagen to improve texture
  • provides long-lasting hydration for dry and sensitive skin
Our rating
9,5
very good
900+ purchases last month
Neutrogena Hydro Boost Water Gel Moisturiser, 50 ml
Neutrogena Hydro Boost Water Gel Moisturiser, 50 ml
Available immediately
free shipping
  • enriched with naturally occurring collagen for enhanced skin support
  • provides intense hydration to improve skin moisture and elasticity
  • helps plump skin for a youthful appearance
Our rating
9,5
very good
Retinol Cream with Collagen and Hyaluronic Acid 50ml
Retinol Cream with Collagen and Hyaluronic Acid 50ml
Available again soon
free shipping
  • delays skin ageing and reduces wrinkles
  • increases collagen production for enhanced skin elasticity
  • enhances hydration, leaving skin soft and nourished
Our rating
9,3
good
Revolution Pro Miracle Face Cream, 50 ml
Revolution Pro Miracle Face Cream, 50 ml
Available immediately
free shipping
  • reduces the appearance of wrinkles for a more youthful look
  • enhanced with collagen-boosting peptides to improve skin firmness
  • hydrates skin deeply with hyaluronic acid, leaving it smooth and nourished
Our rating
9,3
good
Neutrogena Daily Facial Cream 50ml
Neutrogena Daily Facial Cream 50ml
Available immediately
free shipping
  • enhanced with collagen for youthful-looking skin
  • moisturises for up to 24 hours without clogging pores
  • provides a plumping effect for a fresher appearance
Our rating
9,1
good
600+ purchases last month
L’Oréal Paris Wrinkle Expert 35+ Day Cream, 50ml
L’Oréal Paris Wrinkle Expert 35+ Day Cream, 50ml
Available immediately
free shipping
  • supports reduction of fine lines and first signs of ageing
  • contains collagen to enhance skin's cushion
  • provides moisture for smoother skin
Our rating
9,0
good
Simple Kind to Skin Light Moisturiser 125ml
Simple Kind to Skin Light Moisturiser 125ml
Available immediately
free shipping
  • helps reduce signs of ageing for a youthful appearance
  • enriched with collagen for firmer skin
  • provides lightweight hydration for up to 12 hours
Our rating
9,0
good
E45 Face Moisturiser 50ml
E45 Face Moisturiser 50ml
Available immediately
free shipping
  • helps reduce the appearance of fine lines and wrinkles
  • enriched with collagen to boost skin elasticity
  • intense moisturization for dry and sensitive skin, suitable for daily use
Our rating
8,9
good
Aveeno Calm+Restore Oat Gel Face Moisturiser 50ml
Aveeno Calm+Restore Oat Gel Face Moisturiser 50ml
Available immediately
free shipping
  • enriched with prebiotic oat to support skin's moisture barrier
  • fast-absorbing formula provides 24-hour moisturisation
  • skin appears plumper and more comfortable
Our rating
8,8
good

Similar Facial Moisturizer comparisons

Facial Moisturizers buying guide: How to choose the right product from the above Facial Moisturizers test or comparison

Understanding Facial Moisturizers: What They Are and How They Benefit Your Skin

What is a Facial Moisturizer?

A facial moisturizer is a cream or lotion designed to hydrate and protect the skin on your face. Think of it as a barrier that locks in moisture while preventing environmental factors like pollution from harming your skin. Moisturizers not only keep your skin feeling soft and supple but also play a crucial role in maintaining a youthful appearance by preventing dryness and reducing the visibility of fine lines.

How Do They Benefit Your Skin?

Using a facial moisturizer daily can dramatically improve your skin’s texture and tone. Imagine waking up each day to a refreshed complexion that feels plump and hydrated. This is because moisturizers help to balance the skin’s natural oils, maintaining a healthy moisture level. They are particularly important after cleansing, as washing can strip the skin of its natural oils, leading to dryness and irritation. A well-chosen moisturizer can provide essential hydration, making your skin look radiant and vibrant.

Key Ingredients to Look For: Nourishing Your Skin Effectively

Common Hydrating Ingredients

When choosing a facial moisturizer, certain ingredients can make a significant difference in how effectively the product nourishes your skin. Look for hyaluronic acid, a powerful humectant that draws moisture from the environment into your skin. Another excellent ingredient is glycerin, which helps to keep the skin hydrated and smooth. Ceramides are also key as they restore the skin barrier, locking in moisture and preventing future moisture loss.

Beneficial Oils and Butters

Besides hydrating agents, consider moisturizers with natural oils like jojoba oil or argan oil. These not only provide hydration but also nourish the skin with vitamins and fatty acids. Shea butter is another fantastic ingredient known for its rich, creamy texture and deep moisturising properties, making it ideal for treating dry skin.

Choosing the Right Facial Moisturizer for Your Skin Type: Tailoring to Your Needs

Identifying Your Skin Type

Understanding your skin type is crucial in selecting the right facial moisturizer. For oily skin, look for oil-free or gel-based moisturizers that hydrate without adding excess oil. If your skin is dry or sensitive, a cream-based formula with richer ingredients is ideal for providing the necessary hydration and protection. Combination skin may benefit from a lightweight lotion that balances hydration across different areas of the face.

Knowing Your Skin Concerns

If you have specific skin concerns like acne or aging, look for moisturizers formulated to target these issues. Lightweight, non-comedogenic formulas can help manage acne-prone skin without clogging pores. For aging skin, opt for moisturizers that contain antioxidants like vitamin C or retinol to promote cell turnover and enhance firmness.

Application Tips: Maximising the Benefits of Your Moisturiser

The Right Timing and Technique

To maximise the benefits of your moisturizer, it’s best to apply it on slightly damp skin after cleansing. This helps to lock in moisture more effectively. Use a gentle, upward motion when applying the product, and don’t forget areas like your neck and décolletage, which also need hydration. A little goes a long way—using too much can cause the product to sit on the skin instead of absorbing.

When to Apply

Integrating your moisturizer into both your morning and evening skincare routines is key. In the morning, this helps prepare your skin for the day ahead, especially if you’re applying makeup. In the evening, it assists in repairing and replenishing your skin overnight, making it essential for maintaining a healthy complexion.

Affordable Choices

For those on a budget, options like a lightweight gel moisturizer provide excellent hydration without breaking the bank. Look for brands that offer budget-friendly prices yet include essential ingredients such as hyaluronic acid and glycerin to ensure your skin stays nourished.

Mid-Range Recommendations

If you’re willing to spend a little more, consider moisturizers enriched with high-quality oils and butters. Mid-range products often strike the perfect balance between effectiveness and price, ensuring you receive significant benefits without splurging too much.

Luxury Selections

For the ultimate indulgence, luxury moisturizers often combine innovative ingredients with exceptional hydration properties. These products may include unique botanical extracts and advanced formulations tailored to provide targeted benefits, perfect for those looking to elevate their skincare routine.

Table of contents
  1. Understanding Facial Moisturizers: What They Are and How They Benefit Your Skin
  2. Key Ingredients to Look For: Nourishing Your Skin Effectively
  3. Choosing the Right Facial Moisturizer for Your Skin Type: Tailoring to Your Needs
  4. Application Tips: Maximising the Benefits of Your Moisturiser
  5. Our Top Recommended Facial Moisturizers: Best Picks for Every Budget

Overview

1. Comparison winner
CeraVe AM Facial Moisturising Lotion SPF30, 52ml
Our rating
9,8
very good
CeraVe AM Facial Moisturising Lotion SPF30, 52mlAvailable immediately
2. Best value
CeraVe Moisturising Lotion 236ml
Our rating
9,8
very good
CeraVe Moisturising Lotion 236mlAvailable immediately
3. Bestseller
CeraVe PM Facial Moisturising Lotion 52ml
Our rating
9,6
very good
CeraVe PM Facial Moisturising Lotion 52mlAvailable immediately
Cetaphil Daily Face Moisturiser, 88ml
Our rating
9,6
very good
Cetaphil Daily Face Moisturiser, 88mlAvailable immediately
Palmers Coconut Water Facial Moisturiser 1.7 Oz
Our rating
9,6
very good
Palmers Coconut Water Facial Moisturiser 1.7 OzAvailable immediately
The INKEY List Vitamin B, C & E Moisturiser 50ml
Our rating
9,6
very good
The INKEY List Vitamin B, C & E Moisturiser 50mlAvailable immediately
CeraVe AM Facial Moisturising Lotion SPF 50
Our rating
9,6
very good
CeraVe AM Facial Moisturising Lotion SPF 50Available immediately
Thayers Ultra Whip Face Cream 59 ml
Our rating
9,5
very good
Thayers Ultra Whip Face Cream 59 mlAvailable immediately
Our product comparisons are:
Always up to date:
At most every 120 days, we update each category with new products and research developments in the top rankings. This ensures that our recommendations are always up to date
Neutral and independent:
Our tests and comparisons are objective and fact-based. Manufacturers have no influence on the ratings. We aim to provide greater transparency in the market, thereby promoting product quality.
Method-driven
In our tests & comparison tables, we only include products that meet our minimum standards. This ensures that you can find the perfect product for your needs from a wide selection.
Similar tests and comparisons - Moisturisers