Product Selection
The core of every test and comparison table is selecting the right products.
About Pickbest.co.uk
Pickbest.co.uk is committed to serving consumers: Our goal is to simplify purchasing decisions. Our strength lies in structuring data and presenting it in a consumer-friendly way. Our editors take the time to thoroughly research topics and identify the most relevant information for consumers.
To provide the best possible recommendations, we rely on multiple test sources. In addition to test results from other magazines, we consider long-term user experiences, such as reviews from Amazon customers. We deliberately avoid excessive automation - every product listed on our site undergoes a rigorous multi-step selection process. Every day, our editors work to deliver the most accurate and useful test and comparison results for our readers.
The comparisons on Pickbest.co.uk are objective and independent. That’s why consumers trust our expertise when making purchasing decisions.
Our Editorial Process: How It Works
We test and compare numerous products and services - but we only present the best. Our tests and comparisons are objective and fact-based, and manufacturers have no influence on the ratings.
For our own tests:
Ordering the products – usually at our own expense – directly to our lab.
Setting the Criteria
Defining the evaluation criteria, which are then approved by the section editor.
Execution
Testing each product based on the predefined criteria.
Editorial Quality Check
Ensuring consistency, clarity, and completeness of the results.
Publication
Once all previous steps are successfully completed, the test or comparison is published.
Our Growth Story
When Vergleich.org - the German counterpart to Pickbest.co.uk - was founded in 2014, the goal was clear: to become the best online shopping guide in the German-speaking market. High-quality, independent, and free for users.
Our Seal of Quality
The comparisons by Pickbest.co.uk are objective and independent. That’s why consumers trust our ratings when making a purchase decision.
Manufacturers are keen to display our quality seals on product packaging and websites. To maintain credibility, their use is subject to strict regulations. We ensure that manufacturers use our seals appropriately and typically charge a fee for approval.
If you have any questions, please feel free to contact us.
How does Pickbest.co.uk evaluate products and services?
Depending on the product category, we either conduct tests or comparisons. Below, we explain the key differences between the two methods and how our editors work.
How does Pickbest.co.uk decide which product categories to test or compare?
Product categories are often chosen seasonally at Pickbest.co.uk. For example, as spring approaches, our editorial team focuses on gardening topics, while in winter, we prepare comparisons on blankets and space heaters. Ultimately, our goal is to offer a comprehensive comparison for as many everyday topics as possible—no topic is overlooked.
How often are product data updated or errors corrected?
Our product data is partially automated and largely maintained manually by our team. We have a dedicated team responsible for keeping our content up-to-date. Several triggers prompt an update:A semi-automated system checks whether new product models have been released. An editor then determines whether the new model is a better recommendation.Other factors include the date of the last full update or changes in product popularity.
How products are sorted and evaluated
How we select
To offer you a high-quality product selection, we first determine which products are particularly relevant in their respective categories at the time of research when creating new content. This includes analyzing current search trends, bestseller lists, and external test or media reports.
The pre-selected products are then further assessed based on various parameters such as availability, price, customer reviews, or features.
How we sort
After product selection, the evaluation and subsequent sorting within the specific test or comparison table take place. As a result, the rating and positioning of the same product may differ on various subpages.
The following main parameters are used for evaluation:
For comparisons:
- User interest (high weighting): How often the corresponding product is clicked in relation to visitors (so-called click-through rate).
- User reviews (high weighting): We analyze customer reviews available from online retailers, considering both positive and negative experiences.
- Price (very high weighting): The price is also an essential factor in sorting, with particularly attractive offers from linked online shops being prioritized.
- User interest (high weighting)
- User reviews (high weighting)
- Features (very high weighting)
- Price (very high weighting)